Pujitha Prathipati
Digital Marketing Strategist
Digital Marketing Skills
Digital Marketing is a dynamic and ever-evolving field that plays a pivotal role in the success of businesses and organizations across industries. To excel in this multifaceted domain, individuals need a diverse set of marketing skills that enable them to navigate the complexities of consumer behavior, technology, and communication. Understanding and honing various digital marketing skills is paramount for success in the fast-paced world of online marketing.
Marketing Automation
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Search Engine Optimization
Google Analytics, SEMrush, Google Search Console, Ahrefs, Similar Web
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Data Analysis and Analytics
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Technical Skills
I'm highly proficient in Tableau,Google Analytics, SPSS, SEMRush, AdWords, SQL, Adobe Analytics, A/B Testing, Adobe Creative Suite , Adobe Illustrator, Adobe Premier, Adobe Photoshop, UI/UX Design, Email Marketing, Wordpress, Wix, Salesforce, Hubspot, MailChimp, Hootsuite, HTML, Pardot, Google Suite, Vlookup, Visio, Canva, Marketo, Monday.com, Facebook Ads Manager, Python, Power BI, Google Console
Key Competencies
Digital Marketing Strategy: Developing a comprehensive digital marketing plan aligned with business goals.
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Content Marketing: Create and curate valuable, relevant, and engaging content.
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Search Engine Optimization (SEO): Optimize website content to improve organic search visibility.
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Pay-Per-Click (PPC) Advertising: Crzeate and manage paid advertising campaigns effectively.
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Social Media Marketing: Utilize social platforms for brand promotion, engagement, and lead generation.
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Email Marketing: Craft and execute email campaigns to nurture leads and engage customers.
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Analytics and Data Analysis: Interpret data to measure campaign performance and inform decisions.
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Conversion Rate Optimization (CRO): Improve website and landing page effectiveness to boost conversions.
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Marketing Automation: Implement automation tools for personalized and timely marketing communications.
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Data Analytics Tools: Proficiency in tools like Google Analytics and marketing automation platforms.
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Marketing Funnel Understanding: Tailor strategies to different stages of the marketing funnel.
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Communication Skills: Effective written and verbal communication for collaboration and messaging.
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Budget Management: Allocate and manage budgets efficiently for maximum ROI.
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Project Management: Organize tasks, meet deadlines, and coordinate team efforts.
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Creativity: Generate innovative marketing ideas and campaigns.
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Customer Persona Development: Understand and create detailed profiles of target customer segments.
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Competitor Analysis: Research and analyze competitor strategies and market positioning.
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User Experience (UX) Design: Optimize website and landing page design for a positive user experience.
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Paid Advertising: Create and manage paid social media advertising campaigns and Google Ads.
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Influencer Marketing: Collaborate with influencers to promote products or services.
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A/B Testing: Conduct experiments to optimize marketing elements for better results.
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Marketing Metrics: Track key performance indicators (KPIs) to evaluate success.
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Content Management Systems (CMS): Proficiency in platforms like WordPress, Drupal, or others.
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Graphic Design: Basic design skills for creating visuals and graphics.
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Customer Relationship Management (CRM): Use CRM tools to manage customer data and interactions.
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